1 Pura Vida Tequila Newsletter
Victory Never Tasted So Good
Pura Vida Spirits Company and ETE Reman are proud to announce the formation of a marketing alliance to share title sponsorship of two Trans Am Series events in August held at Mid-Ohio Sports Car Course in Lexington, Ohio and Road America in Elkhart Lake, Wisconsin.

The 45-lap TA2 race at Mid-Ohio Sports Car Course, now designated as the Pura Vida Tequila Muscle Car 100 Presented by ETE Reman Transmissions, will be held on Saturday, August 13, 2016 at 12:45 pm ET and televised on the CBS Sports Network on Saturday, September 17, 2016 at 10:30 am ET. Entries for the TA2 race at Mid-Ohio include 31 Chevrolet Camaros, Ford Mustangs and Dodge Challengers, competing for glory in the modern muscle car wars.

The green flag for the ETE Reman Transmissions Muscle Car 100 Presented by Pura Vida Tequila at Road America drops on Saturday, August 27, 2016 at 10:20 am CT. This race of the TA2 Class will be shown on the CBS Sports Network on Saturday, September 24, 2016 at 10:00 am ET. Thirty American muscle cars will vie for the win in Wisconsin.

Pura Vida Spirits Company launched a new motorsports division in May, Pura Vida Tequila Racing, to sponsor two race cars in the Trans Am Series: Robinson Racing’s No. 74 Pura Vida Tequila / 74 Ranch Resort Chevrolet Camaro, driven by 2015 Trans Am TA2 Champion Gar Robinson, and the No. 72 Pura Vida Tequila / 74 Ranch Resort Chevrolet Camaro, piloted by endurance racing champion Shane Lewis. The race cars also feature Billy F. Gibbons of ZZ Top, Sully Erna of Godsmack and alcohol savings app bevRAGE.

Headquartered in Milwaukee, Wisconsin, ETE Reman is the world’s largest transmission-focused remanufacturer of transmissions for domestic and import cars and trucks. ETE remanufactures transmissions for more than 16,000 vehicle applications, and supplies scores of local and regional service centers as well as national chains. ETE Reman’s Vice President of Manufacturing, Lawrence Loshak drives the Loshak/Stark Racing No. 5 Pennzoil Platinum / ETE Reman / BrakeOMeter / MOMO Motorsport Chevrolet Camaro, prepared by Mike Cope Racing Enterprises.

Both of the Trans Am races at Mid-Ohio and Road America run alongside the NASCAR Xfinity Series with an expected attendance of more than 100,000 at each event weekend. In 2016, Trans Am is celebrating its 50th anniversary season with 12 races at road courses across the U.S., plus two invitational races in the Chevrolet Detroit Belle Isle Grand Prix held in June. 
Get Cash Back on Premium Quality Tequila
bevRAGE announced this month the national launch of its mobile application that delivers instant cash back rebates to consumers purchasing beer, wine and liquor such as Pura Vida Tequila. The new app, which is live now in Apple’s App Store and Google Play, is designed to provide savings to consumers immediately after they make alcohol purchases in bars, restaurants and retail stores.

Current bevRAGE offers include $5 off of Pura Vida Tequila cocktails and bottles in Ohio, where Pura Vida Tequila and Robinson Racing will kick off the Mid-Ohio Pura Vida Tequila Muscle Car 100 presented by ETE Reman Transmissions TA2 weekend with a party at McCormick & Schmick’s in Columbus, Ohio, where fans will have the chance to meet drivers Gar Robinson and Shane Lewis as well as see, sit in, and take photos of the No. 74 Pura Vida Tequila / 74 Ranch Resort Chevrolet Camaro. 99.7 The Blitz will be there, hosting a live radio remote, giving away tickets to the races at Mid-Ohio Sports Car Course on August 13! Pura Vida Tequila and bevRAGE are featured on the freshly minted car, along with Pura Vida Tequila super-fans and rock legends Billy Gibbons of ZZ Top and Sully Erna, frontman of Godsmack.

“bevRAGE delivers immediate savings in a user-friendly fashion. To receive cash back all a consumer has to do is take a photo of their receipt and submit it through the app,” said Dounya Irrgang, chief executive officer at bevRAGE. “The process is simple, and it remains the same whether the rebate is being offered for a drink purchased at a bar or a bottle purchased at a retail store.”

With the bevRAGE app, consumers simply identify a deal that they like, purchase that item, and then take a photo of their receipt. bevRAGE’s processing ensures that the savings are delivered into the app holder’s PayPal account or sent via check as quickly as possible and always within 48 hours.

Unlike other rebate apps that require users to accrue a certain dollar amount before being paid, bevRAGE channels payment to its users through PayPal once a purchase is executed, regardless of amount. bevRAGE is also unique in that it does not require users to view advertisements, take surveys or perform other tasks. What’s more, when a bevRAGE user sees an offer they like, they can take advantage of that offer at any retailer or bar or restaurant of their choice. While bevRAGE will occasionally be specific to a city or region, the offers are not specific to one retailer or one restaurant.
Real Men Wear Pink, Even The Fat Jew
White Girl Wine and co-founders The Fat Jew and Babe Walker are hosting their inaugural Pink Party in Southampton, New York on Saturday, September 10 and Pura Vida Tequila will be there, swimming in a sea of pink. Besides Pura Vida Tequila, invited guests will also enjoy Sparkling Babe Jello Shots, the Rose Dunk Tank, Sowsie Snow Cones, Babe Rose Pong, a pink horse, dancing and even a pink pool!

Pura Vida Tequila is excited to partner with mobile alcohol savings app bevRAGE in being a part of this perfect party to close out the summer in style.
Pura Vida Tequila Rolls Out New Website Soon!
Pura Vida fans—be on the lookout for a brand new website design, coming this month. Our creative team has been working hard to make the site more user-friendly for you. Features will include a map that allows you to find the closest place to pick up a bottle of Pura Vida Tequila or sip on one of our tasty beverages.

In addition to that, finding classic and creative recipes using any of our Pura Vida Tequila expressions, NARANJA Orange Liqueur, El Guapo’s Bloody Mary Maria Mix or El Guapo’s Sangrita Mix will be easier than ever, with a whole gallery of fresh cocktails to choose from that will rotate seasonally.

You can also easily find links to connect with us on any of our social sites and see event photos from recent parties, galas, galleries, charity events, concerts and races all around the country.

Using the site on mobile devices will be intuitive and easy to navigate. We are excited to unveil our new look, which will be consistent across all pages, including Radio Pura Vida, Andale and the mobile version!
Featured Bartender
Meet Julio Gonzales, our Featured Bartender from El Tiempo Cantina in Houston, Texas.

Featured Cocktail

1 Ripe White Peach
2 oz. Pura Vida Silver Tequila
2 oz. Peach Liqueur
2 oz. Fresh Lime Juice
1 tbsp. Simple Syrup
Mint Sprigs

Peel, pit and chop the peach. Blend until smooth and strain. Combine puree with remaining ingredients and blend until smooth. Pour into a glass filled with ice and garnish with a slice of peach and mint sprigs.

Featured Recipe

2.5 oz. Topo Chico
1 tbsp. Fresh Lime Juice
1.5 oz. Pura Vida Silver Tequila
0.5 oz. NARANJA Orange Liqueur

Place ice cream in a salt-rimmed glass. Combine remaining ingredients in a shaker. Shake and strain over ice cream and garnish with lime zest.

Radio Pura Vida